Author: Marty Zwilling.
Source:. Entrepreneurs: See Paranoia As An Opportunity.
Even despite the fact that 25 years ago, in 1984 the first glimpse without any accidents, many people and to this day, worried about the novels of George Orwell and animal spectacular farm. Why is everything so paranoid? .
I must be the only one who believes that everything is ...
Of course, I agree with the fact that, as in the real world, online consumers must accept the fact that they all belong to any groups or audiences, just as the dividing line cuts through the streets, trying to organize our. Therefore, the bad and the neighbors all the time your head.
Internet users should take care of yourself, look at both, as we look to the sides of the road during the transition.
In addition, there is a real start-ups for business advantage. I know the companies that collect private information from users every day and when they succeed to save his face (Amazon. com, eBay), and others, which are slightly suspect, as well as those companies that have paid dearly for their mistakes.
It will be convenient to take advantage of new tools on the Internet. Here are some items that will help you not get hold of the problems, but at the same time to achieve success:.
Place a picture and personal contacts on the site, do not hide under the mail link ...
Your project must be quickly found in the network is accessible and easy to respond to the actions of users or visitors;.
sell products or real benefits from them, rather than the mysterious technology behind them;.
Use of video and audio materials on the site, but do not use slang, abbreviations and computer slang;.
Make a simple and logical navigation, with full online support.
The good news is that if your company is doing everything right, you can become the second Amazon. Co by the consumer, as we have seen, there is a constant demand for quality service. He expressed that they are willing to pay more than the company that can offer a better product or service in the interests of the client, without the pitfalls.
In support of the above, despite the fears or doubts that consumers are willing to provide more personal information in order to get exactly what you need. Young people are quite careless lay out their photos and personal information in social networks, ignoring the reverse side of this is not very good practice.
The bad news is that your company can lose a lot, finding themselves in precarious situations. In the past year. Heartland Payment Systems. could compromise the tens of millions of transactions on credit and debit cards, which caused great excitement in the market. Several years earlier, PayPal has been caught by the hand that used the personal information of users, and some believe that the story has not ended to this day.
Sometimes the problem may be the fact that startups forget the technical standards and quality processes to be followed by any company, in order to minimize risks. Yes, there is a. I have seen many projects in software, when people did a product to prove and to revive the idea and concept - and then banal ...
Recently, during a discussion at the forum, sponsored by the lawyers, I learned that lawyers usually do not answer questions, and they are ready to quickly start the fire of fear and paranoia. They just confirm the rights of clients and write by hand all of the bad bunch of big companies that collect information about their culture of consumption without their knowledge or consent, on the Internet.
The best solution is to use your skills in marketing so that you could say that place them at the door of the mobile favorite supermarket, allowing them to ... Only the rare experience of unity, and may experience paranoia about what they like and what they want. That is good business.
Translated for the blog dennydov. blogspot. com.
Edward Svistunov. @ symphonius.
Permission is granted to copy this material, indicating a hyperlink to the source:. http://dennydov. blogspot. com /.
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